Keynote Speaker · Entrepreneur · Managing Director

The future needs people who make things happen.

Mandy Kasel speaks about skilled workforce development, education, transformation and the future of business – clearly, practically and from an international perspective.

  German & English  Available across Germany  Real-world business experience

From business practice to the stage.

Ideas that provide direction and set change in motion.

01

Building skilled workforces instead of managing shortages

Strategies that help companies attract and develop people for the long term.

02

Education & competitiveness

Why skills development and innovation determine tomorrow’s success.

03

Transformation & AI

How technological change becomes an opportunity for companies and employees.

04

Values-based leadership

Taking responsibility, exploring new paths and implementing change consistently.

From international brand management to skilled workforce development

Entrepreneurial experience. International perspective. Clear convictions.

International leadership responsibility, entrepreneurial thinking and experience with renowned global brands shaped Mandy Kasel’s career. When she returned to the family organisation, she made a conscious decision to apply this experience to one of Germany’s most important challenges: developing and securing qualified skilled workers.

Today, she works with companies, researchers and international partners to develop solutions that go far beyond conventional professional development. Through D_QaF, BuDZ 4.0 and ‘Klartext Wirtschaft’, she connects education, innovation and competitiveness.

‘The future is created wherever people take responsibility and have the courage to pursue new paths.’

Milestones of a vision

From international management to a nationwide voice for education and business.

A career that connects brand management, business succession, international cooperation and tangible projects for the future.

Until 2018

International management career

2018

Succession at AWA e.V.

2022

Partnerships in China, Ghana, Vietnam and the Philippines

2024

D_QaF

Since 2025

Keynote speaker across Germany & Klartext Wirtschaft

2026 – 2028

BuDZ 4.0 · EUR 3.4 million investment

Keynote topics

Straight talk for the future of business

Every keynote is grounded in genuine entrepreneurial experience and tailored to the occasion, industry and audience.

01 · Skilled workforce development

Building skilled workforces is not a matter of luck.

New strategies for overcoming skills shortages – practical, international and drawn directly from business reality.

02 · Transformation

The future needs people who make things happen.

How companies can actively shape change and inspire employees to embrace new technologies.

03 · Leadership & AI

The future is built with courage.

Entrepreneurial responsibility in an age of artificial intelligence, transformation and change.

04 · Competitiveness

Klartext Wirtschaft.

What Germany needs now to remain competitive – and the role education must play.

From business practice to the stage

What audiences can expect.

No theoretical models, but authentic stories, clear positions and lessons from real entrepreneurial responsibility.

  • Practical insights instead of abstract buzzwords
  • Clear positions and entrepreneurial perspectives
  • Examples from Germany and international projects
  • Ideas that enable concrete action
  • Authentic stories about change and the future

Commitment & experience

Rooted in business, education and international cooperation.

WE-Fair Skilled Workers Alliance

Contributing to a nationwide initiative for fair and sustainable international recruitment of skilled workers. 

WE-Fair: Business and development policy for fair skilled-worker recruitment | BMZ

Board Member, WAMM e.V.

Connecting business, science and education to strengthen Central Germany as a centre of innovation.

Altenburger Land Business Association – Central German Metropolitan Region

Chamber of Commerce – Education & Skilled Workers

Contributing to the continued development of vocational education and practical skills strategies.

Committee on Education and Skilled Workers

International partnerships

Projects with ministries, universities, companies and partners across Europe, Africa and Asia.

AWA international

Speaker at national level

Keynotes, podcasts, panels and dialogue formats for federal ministries, business organisations and professional networks.

Ash Wednesday event moderation

Entrepreneurial practice

Successful business succession and the consistent development of AWA e.V. through forward-looking projects.

AWA e.V.

Conviction & approach

Making things possible instead of raising objections

Progress does not come from isolated measures. It happens when education, technology and entrepreneurship are considered together – collaboratively, courageously and with a clear view of the future.

Connecting business and education

Skills development becomes a strategic key to sustainable competitiveness.

Making change possible

People are not simply managed; they are inspired to embrace new paths and technologies.

News & Press

Coverage of Mandy Kasel

Press coverage, interviews, podcasts, event reports, specialist articles and Newsfeed editions – brought together on one website and permanently accessible.

Cover story · May 2026

Commitment is not a means to an end.

The East Thuringia Chamber of Commerce profiles Mandy Kasel as an entrepreneur and enabler for education, business and skilled workforce development.

Read the cover story →

Reel · From the field

Business in motion.

A short look back at encounters, partners and entrepreneurial energy – directly from Mandy Kasel.

Watch the reel on Instagram →

Book Mandy Kasel as a speaker

A keynote that provides direction and gets people moving.

For companies, associations, chambers, ministries, universities, conferences and entrepreneurial networks. In German or English.

E-Mail

m.kasel@awa-ev.de

Phone

03447 – 506907

Location

Friedrich-Ebert-Str. 33
04600 Altenburg

© 2026 Mandy KaselKeynote Speaker · Entrepreneur · Managing Director